By Hongmei Li
This ebook presents a accomplished research of chinese language ads as an undefined, a discourse and career in China’s look for modernity and cultural globalization. It compares and contrasts the advertisements practices of chinese language ads businesses and overseas ads corporations, and chinese language manufacturers and international manufacturers, with a selected concentrate on the most recent electronic ads practices within the publish WTO era.
Based on huge interviews, player commentary, and a severe research of secondary info, Li bargains an enticing research of the transformation of chinese language ads long ago 3 many years in Post-Mao China. Drawing upon theories of political economic system, media, and cultural experiences, her research bargains most important insights in ads and customer tradition in addition to the commercial, social, political, and cultural changes in China.
The e-book is vital for college students and students of communique, media, cultural reviews and overseas company, and all these attracted to cultural globalization and China.
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Extra resources for Advertising and Consumer Culture in China (China Today)
Advertising and Consumer Culture in China (China Today) by Hongmei Li